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Windows Phone 7 – A deal breaker or just another desperate attempt?

September 18th, 2010 No comments

windowsphone-everything-top-1 
It’s been a nightmare for Microsoft in the last few years with their mobile operating system, Windows Mobile. The real battle began back in 2007 when iPhone was released to public and despite the popularity of Windows Mobile, Steve Jobs (CEO, Apple) has outwitted Steve Ballmer (CEO, Microsoft) and Windows Mobile has started to lose ground quickly. iPhone was taking the lead and outselled Windows Mobile almost immediately.

 

Just a year later (2008 A.D.) another bomb shell was dropped on the smartphone arena with the release of Google’s Android operating system and the intensity of the battle begun to rise. Google was working hard on improving Android as updates were being released more frequent on Android than iPhone. By the first quarter of 2010, the tide of war has shifted towards Android and for the first time it managed to outsell iPhone. By June of the same year, iPhone 4 went public but it failed to gain popularity like its predecessor.

 

But wait! Microsoft was holding ground under radio-silence and planning to counter-attack with the latest technologies their engineers have managed to develop. The preemptive strike has begun when Microsoft unveiled Windows Phone 7 in Mobile World Congress in Barcelona and technologist around the globe got excited about this upcoming revolutionary mobile operating system. Some went as far as saying that that’s a deal breaker!

 

The mobile OS battle is not a fight between evil and good, like republic and separatist, Jedi and the Sith Lord, Batman and Joker. People will not go and choose sides; it’s more like a survival of the fittest were people will pick up the best smartphone out there, and the one that sell the most is the winner. So I’m quite convinced that all three companies have worked hard and squeezed their juicy expertise at best, although I’m having my doubts about Apple as they tend to release new iPhones and other products but not with the latest technologies – yes, the press exaggerates all the time with “latest technology”!

 

Without further ado, let’s compare the three mobile operating systems:

 

iPhone OS 4.0

Android 2.2

Windows Phone 7

Multitouch

Yes

Yes

Yes

Multitasking

Yes + Push

Yes

Yes but not third-party applications + Push

Copy Paste

Yes

Yes

No (Initially)

Keyboard

Virtual

Virtual + Physical

Virtual + Physical

Music Store

Yes, iTunes

Third party

Yes, Zune

Music Streaming

Third-party apps

Yes

Yes

Navigation

Third-party

Google Maps

Bing

Games

Tons on the App Store

Not as good as iPhone

Xbox Live

Gamers Social Network

Yes

No

Yes

Office Suite

Yes

Yes

Yes

Flash

No

Yes

No (Initially)

Silverlight

No

Yes

Yes

Customization Home Screen

Yes, third-party

Yes

Yes

Applications

170,000 +

50,000 +

Not launched yet

User friendliness

2nd best

3rd best

Best

Sync Game Online

No

No

Yes

 

windows phone 7 xboxOkay, so that’s a raw  comparison between the three players. We could dive deeper and see how Windows Phone 7 can be integrated to your Xbox set or your PC, and how with some upcoming games you can play it in your Xbox 360 and then go out and continue the game in your Windows Phone 7 device from the same point where you left the game on the Xbox 360.  And the list of features goes on…

 

But hey! Windows Phone 7 is still not out there yet, and if you’ve seen the developer framework capabilities you’d be amazed with what you can do with it. Microsoft is releasing an OS with amazing capabilities and an awesome developer tools for the developers’ community to make great applications and shine as a rock star.

 

There are still some issues remaining, as iPhone and Android has already gained solid ground, Microsoft will have to convince consumers to ditch their current technologies and immigrate to Windows Phone 7.

 

“Microsoft has a challenge in getting phone vendors to support Windows Phone 7,” said Jack Gold, the principal of J. Gold Associates, to the IT Business Edge. “Motorola is not going to do it. HP just bought Palm and the webOS, and it is very unlikely they will do it. HTC probably will make a few, but they are going down the Android path very quickly. Samsung may do Windows Phone 7, but how much effort will they put into it?”

 

Microsoft has managed to create a revolutionary simple “hub” centric interface and will definitely change the way people use smartphones as various technologies integration was achieved to some degree. Whether it will succeed or not we do not know. Only few days left until the release of the first Windows Phone 7 based device, and the decision is all up to the consumers to go for iPhone’s boring interface, Android’s openness, or the easiness of WP7. But of course, Microsoft wouldn’t want Captain Jack Sparrow (1) to repeat his own words to Windows Phone 7 “Up is down. That’s just maddingly unhelpful. Why are these things never clear?!”

 

 

 

 

 

This article will be published on next the issue of Al-Islamia Magazine.

– The writing style is intentional, to make it funny and inviting for youth readers.

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